Relationships rarely collapse from a single dramatic failure. More often, they erode quietly — through distraction and neglect.

Doting exists to reverse that drift.

We translate decades of research in psychology, behavioral science, and relational neuroscience into small, practical acts of care. AI helps you turn a name and a reason into a beautiful card or voice note in seconds.

How it works for anyone (including busy small business owners): Start with 10 credits (local default). Creating a card or major AI action costs 1 credit. See transparent plans at https://doting.co/pricing — packs never expire, monthly options available. Use the Professional tone for client thank-yous, referrals, or service follow-ups. Works great for local home services, plumbers, handymen, and other SBOs who want to express real care without the generic "Happy love" fluff.

Research from Dr. John Gottman suggests stable relationships maintain roughly five positive interactions for every negative one (Gottman, 1999). Other work in gratitude research shows expressed appreciation strengthens relational bonds (Algoe, 2012).

Small things matter. Repeated daily (or after every big job), they matter enormously.

Last updated: July 15, 2026